SFactoryInternational Strategic Advisor and Partner, leading SFactory's expansion into North America. In the Midwest, developing the Mississippi Cultural Corridor: a real estate-anchored cultural district initiative applying the Seongsu-dong model to underutilized urban corridors, with city partnerships, a cross-border capital strategy, and community ownership at its core. Alongside MCC, building cultural exchange programming across California and Canada, creating institutional bridges between Korean creative communities and North American cities ready for that kind of activation.
SFactory is the Seoul-based creative organization behind the transformation of Seongsu-dong, the former industrial district that became one of the world's most celebrated cultural neighborhoods, earning the #4 spot on Time Out's global coolest neighborhoods ranking. Through cultural programming, creative placemaking, and community activation, SFactory turned overlooked urban infrastructure into a destination that now draws global attention and investment.